SuperSized Suit

NEW YORK (Reuters) – A federal appeals court on Tuesday revived part of the widely-watched obesity suit against McDonald’s Corp. that accuses the world’s biggest fast-food company of using misleading advertising to lure children into eating fattening, unhealthy foods.

The ruling comes on the same day that “Super Size Me,” a documentary about a man’s month-long diet of McDonald’s fast food, was nominated for an Oscar.

McDonald’s said they expected the obesity suit will be thrown out again. “As we have consistently said, common sense tells you this particular case makes no sense. More >

Ordinarily, and once upon a time, I would have laughed at such a suit, expecting people to use their own common sense and judgement. However my observations over the trans-fat (hydrogenated vegetable oil) issue is that many otherwise informed people still to this day have no idea just how bad those additives to our food system are, even after all the press. It doesn’t take a much of a leap to believe that a significant percentage of the population has no idea that fast foods are actively unhealthy for you, and frankly McDonalds marketing techniques designed to lure children into being life-long consumers rank right up there with cigarette companies.

Book ‘em, Dano!